The Altoids Marketing strategy and campaigns will be established independently. Wrigley is headquartered in Chicago. The company will aim initially to sell The second year will aim for For this purpose Billboards will play a major role where the message from the traditional Altoids tin can be represent in a bigger way achieving the quirky mystique Altoids looks to portray, through the use of simple, intriguing messages accomplishing enough exposure without losing the unique cult-ish following.
Altoids presents itself as a very different alternative because aside from offering all the basic mints benefits it represents a unique product with distinctive personality for people wanting a stronger kind of mint. Standardization will also guarantee purchases by expatriates and travelers.
Confectionery Marketing Strategy Essay Sample 1.
The segment criteria identified the following target market: For Altoids the demographic variable was analyzed and men between 20 and 30 working full time were identified as the primary target market.
Segmentation, targeting and Positioning 6. Australia Unilever Plc UK Companies mentioned above are not profiled in the report, but can be profiled upon client request.
Utilizing existing distribution channels and successfully tapping into alternative distribution channels will give Altoids positional advantage. The Natural Confectionery Co. An Altoids division will be established as a subsidiary company within Wrigley and will utilize existing channels of distribution for other Wrigley products.
The uniqueness factor of the product will be enforced through Visual media in film previews for films targeted at the year old males in urban cinemas. Due to Altoids ownership by Wrigley, a company already established in Australia, the product will be sent from the manufacturing factories located in Tennessee, USA and shipped to the Docks in Melbourne from where they will be transported by truck to the wholesalers from Wrigley warehouses located in Melbourne, Sydney and Adelaide and in turn distributed to the retail outlets.
During this initial phase four Altoids mints flavors will be introduced through traditional and non traditional distribution channels: Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate.
Strength of brand name: Wrigley has been delighting consumers with fun, innovative, high-quality products for over years. The product will be distributed in their main outlets in business districts of Melbourne, Adelaide and Sydney.
The product position itself as a Quirky, irreverent, and opinionated brand. The mints will be perceived as not suited for everybody, just for those strong enough to resist it. Manufacturers focus on development of functional gums, organic products, and sugar-free variants to boost the value sales and deliver products which support health and wellness.
The information achieved is essential for the development of the brand positioning strategy. These advertisements are designed to be eye-catching and with the intention of separating Altoids from other mints.
Organisational Resources and Capabilities 4. Growth in consumption of power mints by office workers to improve concentration, freshen their breath, and combat fatigue in Japan resulted in increased demand for sugar confectionery products despite of declining population.
The company has operations in more than 40 countries and distributes its world-famous brands in more than countries. Altoids products were sold first in Europe in and it was introduced and developed in America market since Wrigley Company Profile.
Product innovation, strong marketing campaigns, and retail market expansion drive the development of confectionery market. Gives Altoids economies of scale in production, the majority of competitors produce mints specifically adapted to the Australian market.Confectionery Marketing In: Business and Management Submitted By stephrosata As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.
Confectionery Industry Confectionery Industry CONFECTIONARY INDUSTRY INDUSTRY OVERVIEW The confectionary industry can be. Lotte is aiming to become Asia’s leading confectionery firm by and China is integral to its plans.
Northern China for Choco Pie and biscuits China is the company’s largest overseas operation. Confectionery Market Overview: Global Confectionery Market size was valued at $, million inand is expected to reach $, million bysupported by a CAGR of % during the forecast period - Confectionery market comprises array of food products such as chocolates, raw pastes, and various sugar-based products.
Project Description Case Study: Finding the Sweet Spot (Confectionery Market Strategy) The Problem. The product development team at a consumer products company experimented with creating an edible “gummy” vitamin product based on a line of gummy products marketed by.
Confectionery Sales and Marketing LLC is a sales consulting company for small confectionery companies who need help entering into the wholesale specialty food mint-body.com: Specialty Food and.
Confectionery Marketing Strategy Essay Sample.
1. Introduction Scope of the report This report covers the implementation of the Altoids marketing plan which relates to 4 mint products entering the Australian market place.Download